It’s good to not take your own mistakes too seriously, and this includes the ones you make with online marketing. The same incident that seems like a tragedy when it’s occurring will probably be funny later on, which is something to keep in mind.
Making errors of judgement and miscalculations are all part of the learning curve. To compound the problem, there are those who will take advantage of your lack of knowledge for their own profit. Being familiar with some widespread internet marketing myths is one way to avoid some costly mistakes early on in your career.
If your email list is unresponsive and your open rates are dismally low, you might need to consider taking a new direction. It’s a good idea to take a careful look at your current methods and see what can be done. For one, think about purging your list of those who never open or read your emails. You might do the same thing with people that never buy anything. This leaves you with people who are interested, so you can start to work on ways to improve their response rates. Your list could be unresponsive for a number of reasons, so work out ways to isolate those people who want to hear from you and then re-slant your messages accordingly.
You can avoid many costly errors in internet marketing simply by slowing down and taking a few deep breaths before you make decisions. It’s best to never buy something right away, despite the hype that the sales page or video might be throwing your way. Save your money most of all because it is so easy to just get in the habit of buying something you think is cool. One good guideline I read was to never buy something you are not going to use that day. When considering something, it doesn’t matter how great it is if it doesn’t fill a particular need that you have right now. You can waste many hundreds or even thousands of dollars if you buy everything that looks cool.
It’s a myth that your business has something that can satisfy every customer in the world. Maybe the one thing that will be true about is air, and fortunately so far air is free. So it’s best not to try to please everyone, as this is not possible.
You can have a product that appeals to lots of people, but accept the fact that others will prefer something else. Your marketing efforts should be targeted towards a certain group of people who have their own needs and preferences. You can showcase what’s original and distinctive about your product when you market it to the appropriate audience and not the world at large.
When you engage in online marketing, you have to remember what’s really important no matter what type of selling you’re doing. Although the term ‘relationship marketing’ might not be that old, the underlying idea has been around for ages. If you can excel in this one area, your online business will never lack for customers.
Paul R Hauke, MBA, CEO Iffpf Media ® LLC