What Is Social Media ?

Social media is the new marketing medium, when used effectively will produce many rewards to your business by way of new customers or clients and profits.

The internet is changing lives and the way we live everyday. Information is so readily available online that buying decisions are heavily influenced by what is said about us and our product or service.  Iffpf Media research has shown that 60% of the buying public feel better about buying from a business with whom they were able to interact with in a social media environment.

The social media environment being a combination of many forms of user generated content found on websites and applications that allow people to interact and share information online.  Some of the major forms of social media are:

Online Forums


Social Networking Sites

Social Bookmarking Sites

Video Sharing Sites

Photo Sharing Sites

Streaming Video Sites

User Review Sites

Crowd Sourcing Sites

A successful social media marketing campaign incorporates all of the above to create content that attracts attention, generates online conversations, and encourages readers to share it with their social networks.  Properly done it just keeps growing as your message spreads.  You are the expert and the message is now coming from a trusted source, the sharer,  and not directly form your company or brand.   You are building brand awareness 24 hours a day, 365 days a year.  It produces potential buyers and new customers continuously.

Another great advantage of social media is that it is economical, fast, measurable and can be directed to your target audience.

Click the following for information about a digital marketing assessment of your digital marketing and social media campaign.

Paul R Hauke , CEO Iffpf Media ® LLC

email:  iffpfmedia@gmail.com


View Paul R Hauke MBA's profile on LinkedIn

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